Manic Panic

Rebrand, identity, website, advertisement

Manic Panic Boxes Manic Panic Advertisment Manic Panic in use Manic Panic Logo

The Work

This project involved taking an existing product and rebranding it for a new target audience. Manic Panic is a colorful hair dye company, usually marketed toward a counter-culture punk and gothic lifestyle. The new identity and campaign were targeted toward young women aged 15-25 who were very influenced by social media and Pinterest.


The Process

I wanted to keep the edginess of the existing brand while making it feel more accessable to young woman wanting to experiment with hair color.


Outcomes

This project taught me a lot about researching target audiences and competing brands in order to understand who you are designing for.

Before